Yusuf Dikeç

Peak Yousef energy. Unbothered.

Yusuf Dikeç, born in 1973, is a Turkish sport shooter who competed at several Olympic Games before becoming, almost overnight, one of the most recognised athletes of Paris 2024.

In the mixed team 10m air pistol event, he and teammate Şevval İlayda Tarhan won silver, Türkiye's first Olympic medal in shooting. What made the internet stop scrolling was his style: no specialised lenses or ear protection, a plain T-shirt, and his free hand resting casually in his pocket while he fired.

Photos of the pose spread across social media within hours and became a global meme for effortless competence. Brands, athletes and fans around the world recreated it.

He is, our analysts agree, the purest expression of Yousef energy ever recorded: calm, precise, and entirely unbothered.